A fresh mobile application aiming to “bolster both consumer safeguards and market viability” within the UK is set to debut in October.
GamScore, created by former Betfair and Rewards4Racing leader Josh Apiafi along with Phill Adams, creator of AI-driven UKGC-licensed B2C esports tote Punt, has been promoted as a wellness application for bettors, supplying live updates on their behavior.
The application commits to detecting early warning signs through exclusive AI-based behavioral analysis, observations, and instructional advice. An announcement on Friday introducing the tool noted that GamScore, which refreshes continuously throughout the day, will also aim to inform users about unregulated market participation and dangers associated with offshore platforms.
GamScore users can monitor regulatory compliance steps
Future versions of the application will further allow users to oversee their compliance history across various operators, helping them stay current with necessary official paperwork, thereby reducing temptation to migrate offshore.
Creators have stated that GamScore has “responded to the UKGC’s request for creative technical answers that the entire sector can endorse”.
“GamScore thinks this will aid the government’s objectives in weighing user safety against the enduring vitality of local betting and gaming sectors,” the statement read.
Apiafi, chairman of GamScore, remarked that the app will give gamblers a real-time stream refreshing thrice daily, “spotting problematic behavior promptly and effectively through instructive prompts and materials”.
He continued: “For operators, GamScore provides a less intrusive, user-managed substitute for conventional fixed, snapshot credit assessments.”
The service is additionally available for funding prospects.
Over the past weeks, the UK Gambling Commission’s monetary risk evaluation framework, still awaiting formal implementation following a trial phase, has drawn criticism for creating excessive obstacles for users.
During a recent address, the Commission’s Tim Miller stood by the policy and assured the industry that big-betting players won’t be required to submit comprehensive financial records under this scheme.